Engineering essays from the bench.
War stories, architecture decisions, and the occasional tirade. Written by the engineers who shipped it.
How to Scale an Engineering Team From 5 to 50 Engineers
Hiring order, team topology, on-call and ownership for each stage from 5 to 50 engineers, what breaks at each size, and the fixes that hold up.
Growth Engineering: Experiments, Analytics and Referrals
Growth engineering in practice: feature flags and A/B test math, an event tracking plan, activation queries, referral systems and technical SEO that ranks.
Build vs Buy Software: A Decision Framework for CTOs
When to build software and when to buy it: a weighted decision matrix, a three-year TCO formula, vendor due diligence checks and an exit plan up front.
Technical Due Diligence Checklist for Startup Fundraising
What investors check in technical due diligence, the documents to put in the data room, red flags that stall a round, and a 30-day plan to prepare.
Startup Infrastructure Checklist: Zero to Production
A phased startup infrastructure checklist: accounts and access, CI/CD, hosting, backups, observability, security and on-call, with configs to copy.
Engineering Metrics That Matter: DORA, SPACE and Flow
Engineering metrics with formulas: DORA, flow and developer experience measures, product outcomes, SQL to compute them, and how to stop them being gamed.
